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Here's a few resources if you're interested in learning more about persuasion and writing copy: Influence: The Psychology of Persuasion by Robert Cialdini The Ultimate Sales Letter by Dan Kennedy Scientific Advertising (pdf download) Has anything in your

Here’s an odd-ball guarantee: Dan Kennedy has actually guaranteed his sales letters. In a direct mail piece, he offers a “reward” if you read the entire promotion and feel it was a waste of your time. The letter begins like this: “How can something sent to you free be

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